At iFX Expo Dubai 2025, Finance Magnates’ Andrea Badiola Mateos, Chief Commercial Officer at Finance Magnates, spoke with Daniel Bruce, Managing Director of PU Prime about about the company’s growth, market position, and plans for the future.
PU Prime’s Expansion and Market Approach
PU Prime has grown significantly over the past four to five years. According to Bruce, this success is due to three key factors:
- Proprietary Trading Software: The company has built its trading solutions in-house, improving the experience for its clients.
- Wide Range of Products: PU Prime offers over 1,000 products across forex, commodities, equities, ETFs, and bonds.
- Strong Client Service: The company has focused on offering professional and efficient service, which has helped PuPrime attract large B2B partners and grow its market presence.
Bruce highlighted that while many brokers focus on trading costs and liquidity, PU Prime differentiates itself by prioritizing service and client relationships.
“Providing a professional, efficient, and high-quality client experience has been a game-changer for us. This is what helped us grow and attract top-tier partners in the industry,” said Bruce.
Security and Compliance: A Top Priority
When asked about client fund security, Bruce stressed that PuPrime has taken serious measures to ensure safety:
- Partnership with Lloyd’s Insurance: This helps provide an extra layer of protection.
- Membership with the Financial Commission: This builds trust with clients.
- Cybersecurity Testing: The company regularly runs real-world security simulations to detect and fix any weaknesses.
- Regulatory Compliance: PU Prime keeps a high standard in following financial regulations across different regions.
Want to hear more insights from Daniel Bruce about PU Prime? Watch the full interview with Andrea Badiola Mateos on Finance Magnates’ YouTube channel.
What’s Ahead in 2025?
Bruce shared that the company is continuing to improve its trading software and client incentives. In late 2024, they introduced new incentives and worked on lowering trading costs, especially for premium clients. In 2025, they plan to expand on these efforts, ensuring that the benefits they offer are targeted at different regions.
Bruce emphasized that staying ahead in cybersecurity and compliance is essential for maintaining client trust.
About PU Prime
Established in 2015, PU Prime is an award-winning online brokerage that services over 120 countries and regions throughout Oceania, Europe, Asia, Africa, and North America.
This article was written by Finance Magnates Staff at www.financemagnates.com.
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