XTB closed 2024 on a high note, delivering
record-breaking financial and operational results. The online brokerage firm also
experienced a surge in new clients, adding nearly 500,000 over the year, a
59.8% increase.
This influx helped drive revenue up 15.8% to PLN 1.87
billion, while net profit climbed 8.6% year-over-year to PLN 859.4 million.
Despite rising operational costs, XTB benefited from strong market trends and
growing interest in financial instruments.
According to the company’s report, XTB’s revenue
surged to PLN 1.87 billion in 2024, up from PLN 1.62 billion in 2023. The key
driver behind this growth was the expanding client base, with the number of
active clients increasing by 61.2% to 658,500.
Record Revenue and Profit Growth
While transaction volume in CFD instruments declined
by 7.5% year-over-year, higher profitability per lot helped offset the impact. By
asset class, CFDs on commodities accounted for the largest share of revenue at
48%, fueled by strong interest in gold, natural gas, and cocoa.
CFDs on indices contributed 33.3%, with the US 100,
German DAX (DE40), and US 500 indices being the most profitable. Currency-based
CFDs made up 14.6%, driven by demand for bitcoin and USD/JPY trades.
As XTB expanded aggressively, its operating expenses
grew to PLN 883.5 million, marking a 27% increase from 2023. Marketing expenses
saw the largest jump, rising by PLN 78.2 million due to intensified online
campaigns. Employee salaries and benefits also increased by PLN 52.4 million,
reflecting higher staffing levels.
Cost Increases in 2025
The company anticipates further cost increases in
2025, with projections suggesting a potential 40% rise in total expenses.
Marketing spending alone is expected to grow by 80% as XTB focuses on global
expansion and client acquisition.
XTB’s management remains focused on scaling its
business and maintaining profitability. The company plans to continue investing
in marketing, technology, and geographic expansion. At the same time, XTB’s dividend policy remains
shareholder-friendly, with the board considering payouts of up to 75% of net
profit for 2024, subject to regulatory requirements.
With a strong financial position, rising brand
recognition, and a growing user base, XTB is positioning itself for continued
success in 2025. However, higher costs and evolving regulatory factors could
shape the firm’s profitability in the year ahead.
XTB closed 2024 on a high note, delivering
record-breaking financial and operational results. The online brokerage firm also
experienced a surge in new clients, adding nearly 500,000 over the year, a
59.8% increase.
This influx helped drive revenue up 15.8% to PLN 1.87
billion, while net profit climbed 8.6% year-over-year to PLN 859.4 million.
Despite rising operational costs, XTB benefited from strong market trends and
growing interest in financial instruments.
According to the company’s report, XTB’s revenue
surged to PLN 1.87 billion in 2024, up from PLN 1.62 billion in 2023. The key
driver behind this growth was the expanding client base, with the number of
active clients increasing by 61.2% to 658,500.
Record Revenue and Profit Growth
While transaction volume in CFD instruments declined
by 7.5% year-over-year, higher profitability per lot helped offset the impact. By
asset class, CFDs on commodities accounted for the largest share of revenue at
48%, fueled by strong interest in gold, natural gas, and cocoa.
CFDs on indices contributed 33.3%, with the US 100,
German DAX (DE40), and US 500 indices being the most profitable. Currency-based
CFDs made up 14.6%, driven by demand for bitcoin and USD/JPY trades.
As XTB expanded aggressively, its operating expenses
grew to PLN 883.5 million, marking a 27% increase from 2023. Marketing expenses
saw the largest jump, rising by PLN 78.2 million due to intensified online
campaigns. Employee salaries and benefits also increased by PLN 52.4 million,
reflecting higher staffing levels.
Cost Increases in 2025
The company anticipates further cost increases in
2025, with projections suggesting a potential 40% rise in total expenses.
Marketing spending alone is expected to grow by 80% as XTB focuses on global
expansion and client acquisition.
XTB’s management remains focused on scaling its
business and maintaining profitability. The company plans to continue investing
in marketing, technology, and geographic expansion. At the same time, XTB’s dividend policy remains
shareholder-friendly, with the board considering payouts of up to 75% of net
profit for 2024, subject to regulatory requirements.
With a strong financial position, rising brand
recognition, and a growing user base, XTB is positioning itself for continued
success in 2025. However, higher costs and evolving regulatory factors could
shape the firm’s profitability in the year ahead.
