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Home.forex news reportM4Markets Leverages Swiset’s AI for IB Acquisition and Retention

M4Markets Leverages Swiset’s AI for IB Acquisition and Retention

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M4Markets has formed a strategic partnership with Swiset, a
developer of AI analytics solutions. This agreement aims to enhance the
acquisition and retention of Introducing Brokers (IBs) while improving the
experience for Academies and their students.

Swiset AI Expands Network

Sam Chaney, the Commercial Director of M4Markets stated:
“With Swiset’s cutting-edge analytics, our partners will have access to
deeper insights that empower them to connect more meaningfully with traders,
which is a significant advantage for growth in today’s market.”

Swiset’s AI platform is already active in over 150 countries
and serves a community of over 70,000 registered traders. It offers M4Markets a
new tool for engaging a larger, more data-driven IB audience.

“Swiset’s AI technology will be an important touchpoint in
M4Markets’ growth plan, coinciding with its goals of providing a simpler
trading experience and improving service offerings in competitive global
marketplaces,” M4Markets stated on its web release.

Earlier, Trinota Markets (Global) Limited, operator of
M4Markets, acquired
the operations of Tixee
, a forex and CFD broker, as reported by Finance Magnates. Tixee is closing
its trading platform and offering clients the option to transfer their accounts
to M4Markets.

Swiset Supports M4Markets’ Growth

Swiset monitors over 30 million trades and connects 250,000
accounts. Its ability to turn complex data into actionable insights will help
M4Markets’ partners make informed decisions, driving engagement and revenue
growth.

According to the firms, this partnership strengthens M4Markets’ value
for current partners and creates opportunities to attract new talent from the
IB and Academy sectors.

“We are thrilled to partner with M4Markets to deliver
our AI-powered insights to their network of IBs, Academies and traders,”
Santiago Valencia, CSO of Swiset.

“This collaboration allows us to enhance
M4Markets’ partners program by enabling data-driven strategies that drive
performance and retention, benefitting partners and traders alike.”

This article was written by Tareq Sikder at www.financemagnates.com.



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