What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind Barnes & Noble’s new indie design.
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Further reading:
That Cool New Bookstore? It’s a Barnes & Noble.
New CEO Wants to Make Barnes & Noble Your Local Bookstore
Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional BooksellingÂ
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